The Data Clean Room: a Dynamic and Safe Way to Secure Customer Growth
August 18, 2023
In today’s hyper-connected world, the consumer journey is evolving at lightning speed. With more choices, channels, and distractions than ever, advertisers are constantly searching for smarter ways to connect with audiences in meaningful moments.
That’s why more advertisers are embracing location intelligence targeting. By acting on location signals—whether a shopper passes by a grocery store or steps into a competitor’s lot—advertisers can unlock valuable location visit data into consumer intent. These insights make it possible to deliver timely, context-specific messages that resonate in the moment and inspire action.
Why Location Intelligence Targeting Matters
Consumer behavior is no longer linear. Shoppers browse online, compare across multiple touchpoints, and make purchase decisions influenced by both digital and physical experiences. Location intelligence targeting bridges the digital and physical worlds. By leveraging real-world visitation patterns, brands can:
- Spot high-intent audiences – For example, someone visiting a car dealership is far more likely to be in the market for a new vehicle than someone browsing casually online.
- Engage at the right moment – Real-world behaviour signals allow advertisers to deliver personalized offers when intent is highest.
In short, location intelligence targeting makes advertising smarter, faster, and more relevant.
The Power of Geo-Conquesting
One of the most exciting applications of location intelligence targeting is geo-conquesting. This strategy allows brands to target potential customers who have visited competitor locations.
Take the automotive industry as an example. Buying a car is a high-consideration purchase, often involving visits to multiple dealerships before a final decision. With brand-specific location data from AlikeAudience, advertisers can:
- Geotarget competing lots and send relevant, targeted promotions to buyers in that space
- Serve tailored messaging based on visitation patterns, such as highlighting promotions, new model launches, or financing options.
- Retarget audiences across channels—from display ads to social platforms—keeping their brand top of mind throughout the purchase journey.
In one US campaign, a Volkswagen dealership targeted on-premise mobile users at 20 nearby competitor locations. Over eight weeks, they saw nearly 300,000 impressions, with close to 700 engagements.
Daily Refreshed Visitation Intelligence
One of the biggest challenges with location intelligence targeting has been data freshness. Outdated data limits campaign effectiveness, especially in fast-moving industries like retail and automotive.
As privacy regulations evolve and cookie-based targeting phases out, location intelligence is emerging as a future-proof solution. At AlikeAudience, we go a step further by providing daily refreshed visitation intelligence and brand-specific audience data—so advertisers can act on insights that are accurate, current, and highly relevant to their campaigns.
That’s where AlikeAudience’s solution makes a difference. We provide daily refreshed visitation intelligence, ensuring advertisers always work with the most current and relevant data. This enables faster campaign activation and optimization.
Looking Ahead: The Future of Location Intelligence Targeting
Ready to see how location intelligence can sharpen your audience strategy? Contact us to learn more.