September 25, 2021Published by AlikeAudience on September 25, 2021Categories Audience SegmentationHow On-target Percentage (OTP) Can Help Marketers Optimize Advertising Campaigns (Updated 2021)What does OTP (On-Target Percentage) mean? OTP, which stands for On-Target Percentage, is a benchmark for digital marketers to measure the percentage of impressions delivered within […]
