April 9, 2024
A looming fight between Meta and the Australian government could have significant implications for the digital media market and its constituent players globally. It may also serve as a warm up act for the regulation of generative AI. Either way, there could be knock-on effects for audiences and advertisers.
April 9, 2024
As AI, privacy, and a cookieless world present a triple dose of radical change to the demand-side platform advertising market, it's apparent that innovation will be vital to navigate the complexity of the new digital ad ecosystem. Meantime, marketers want demand-side platforms to help them find and grow their audiences online.
April 3, 2024
Some suggest Google's plans to kill of third party cookies this year are now in doubt. But its rivals - such as Amazon - are taking no chances.
March 11, 2024
Less than two months into 2024 and the digital advertising market faces transformation, from cookie deprecation, AI, media consolidation, and fragmentation. The big bets are on video streaming, generative AI, and quality media curation. The focus remains firmly on monetizing audiences in the new era of privacy-first advertising.
February 14, 2024
Omnicom is the latest of the major ad agency groups to deal itself into retail and commerce media's high stakes game as Amazon eyes $50 billion slice within months. Meanwhile, Criteo's plan appears to be paying off.
February 6, 2024
The media supply chain has largely kept quiet on the ANA's programmatic transparency report. But grasping the nettle now could avoid billions of dollars moving faster into retail media and the walled gardens.
January 23, 2024
While all the focus will be on the move to a privacy-first digital advertising world by the end of 2024, the mobile app and retail media networks arenas will be fascinating to watch, as a confluence of factors mean both sectors are ripe for disruption.
January 22, 2024
The next 12 months could kickstart a wave of consolidation across the media landscape - from the big TV networks and streamers through to the smaller independent publishers and the adtech middlemen.
January 2, 2024
A forensic dive in the programmatic supply chain by US peak advertisers body the ANA could signal significant consolidation - if marketers are listening.