Blog

10/07/2026 AlikeAudience

How Audience Signals Shape Insurance Targeting

Insurance audience targeting goes beyond demographics.

AdTech News

08/18/2026 Duncan W. Craig.

Data Collaboration Takes Centre Stage in the Global Agency Battlefield

The acquisition of LiveRamp by Publicis has propelled data co-creation to a central position in the global agency battle to win client mandates.

08/06/2026 AlikeAudience

Understanding Summer Travel Audiences with Location Intelligence

Summer is a season when travel activity increases, with consumers researching destinations, booking accommodations, and exploring new experiences.

05/14/2026 AlikeAudience

Top 5 Political Audiences for the 2026 U.S. Midterm Elections

As the 2026 midterm elections approach, campaigns are focusing on data-driven political audience targeting.

03/13/2026 AlikeAudience

AI Enters the Mainstream of AdTech, Brands and Agencies Seek to Prove Their Value

The digital advertising industry demands fast analysis of mountains of data, creative modelling tools, and more streamlined campaign management.

02/10/2026 AlikeAudience

How AI-Driven Data Is Changing Political Audience Strategies

Political advertising has evolved dramatically over the past decade.