April 9, 2024

Published by AlikeAudience on April 9, 2024

Australia Vs. Platforms: Why News Wrangling Could Prove Warm Up Act For AI Regulation

A looming fight between Meta and the Australian government could have significant implications for the digital media market and its constituent players globally. It may also serve as a warm up act for the regulation of generative AI. Either way, there could be knock-on effects for audiences and advertisers.

April 9, 2024

Published by AlikeAudience on April 9, 2024

The Demand-Side Platform World: The Next Phase of Innovation

As AI, privacy, and a cookieless world present a triple dose of radical change to the demand-side platform advertising market, it's apparent that innovation will be vital to navigate the complexity of the new digital ad ecosystem. Meantime, marketers want demand-side platforms to help them find and grow their audiences online.