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July 10, 2024
Published by
AlikeAudience
on
July 10, 2024
Categories
CTV
Retail / E-commerce
Ad Market Nudges $1 Trillion as CTV, Retail Media Power And Start To Converge
Advertising is set for a trillion dollar take this year with CTV and retail media powering growth. Digital out-of-home’s share of marketer budgets also continues to climb. All three channels are starting to overlap – with dealmaking a-plenty.
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