Activate data-driven, privacy-compliant audience segments tailored for today's advertisers
Unlock the full potential of your data with our secure and privacy-first onboarding solution
Empower agencies, brands, and platforms to connect with the right people at the right time
Deliver unparalleled precision by diving into verified ownership data and lifestyle signals
Reach, engage, and convert CPG consumers across every channel with audience targeting
Built on ethical, privacy-first data sources and designed to help financial brands connect with high-intent consumers
Empower advertisers to tailor audience strategies based on traveler stages and preferences
Explore our collection of data-driven audience playbooks, designed to help you connect with the right customers
Discover the latest innovations, insights, and trends shaping the future of programmatic advertising
Find quick answers to common questions about our platform, data, and how we work
Get to know AlikeAudience — our mission, story, and the team behind the platform
Join us on the ground and see what events we’re attending or hosting
Want to work with us? See open roles and what it’s like inside AlikeAudience
Catch up on recent announcements and where we’ve been featured
Google is facing a possible court-enforced sale of its ad manager and publisher ad server products, signaling a possible upheaval of the online ad exchange market. The next phase is a remedies hearing in September.
Data privacy laws around the world are starting to reshape advertising’s supply chain. Oracle’s adtech exit – confirmed in June – could be seen as that effect in action.
Less than two months into 2024 and the digital advertising market faces transformation, from cookie deprecation, AI, media consolidation, and fragmentation. The big bets are on video streaming, generative AI, and quality media curation. The focus remains firmly on monetizing audiences in the new era of privacy-first advertising.
Digital advertising in 2024 will be transformed by new privacy rules, AI, new media channels, and the dominance of Big Tech. It will be a rollercoaster year as brands and advertisers seek to deploy technology the right way to optimize media spend.
Alternative IDs and alternative cross-media measurement technologies could see a second wave of adoption now that Google insists cookies have one year max.
Data Collaboration will take center stage from the mid 2020s as brands seek to unleash the power of their own customer intelligence and work with other data providers and partners that may not immediately appear obvious.
CTV’s meteoric rise continues. But so do the challenges it poses for brands and advertisers: Measurement is fragmenting, frequency capping fails are wasting budget and some of the biggest players are now having to refund advertisers.
As marketers, publishers, platforms and the adtech supply chain grapple with fragmenting global data privacy regulations, brands are piling into loyalty programs, both for first-party permissioned data and potentially fat media.
Data clean rooms have burst onto the scene and quickly created a new industry focused on data protection and collaboration. What should advertisers think about when creating a data clean room?