March 11, 2024
Published by AlikeAudience on March 11, 2024
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AdTech Leaders See Digital at a Pivot Point

Less than two months into 2024 and the digital advertising market faces transformation, from cookie deprecation, AI, media consolidation, and fragmentation. The big bets are on video streaming, generative AI, and quality media curation. The focus remains firmly on monetizing audiences in the new era of privacy-first advertising.
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February 14, 2024
Published by AlikeAudience on February 14, 2024
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Major Ad Agency Fires Latest Salvo as Ad Holdcos, AdTechs, Vie for Supremacy

Omnicom is the latest of the major ad agency groups to deal itself into retail and commerce media's high stakes game as Amazon eyes $50 billion slice within months. Meanwhile, Criteo's plan appears to be paying off.
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January 23, 2024
Published by AlikeAudience on January 23, 2024
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Mobile and Retail Shape Up as Sectors to Watch in 2024

While all the focus will be on the move to a privacy-first digital advertising world by the end of 2024, the mobile app and retail media networks arenas will be fascinating to watch, as a confluence of factors mean both sectors are ripe for disruption.
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January 22, 2024
Published by AlikeAudience on January 22, 2024
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2024: Consolidation Looming for Media, AdTech, and Publishers

The next 12 months could kickstart a wave of consolidation across the media landscape - from the big TV networks and streamers through to the smaller independent publishers and the adtech middlemen.
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December 27, 2023
Published by AlikeAudience on December 27, 2023
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A New Age of Advertising Technology in 2024

Digital advertising in 2024 will be transformed by new privacy rules, AI, new media channels, and the dominance of Big Tech. It will be a rollercoaster year as brands and advertisers seek to deploy technology the right way to optimize media spend.
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November 7, 2023
Published by AlikeAudience on November 7, 2023
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Privacy Pinch: Will Lawmakers End Up Making People Pay to Opt Out of Targeted Ads?

European data regulators banning Meta from using user data to power its ad business without their explicit consent - and Meta's reaction in launching a subscription service - provides a litmus test for the rest of the ad industry around consent, the value of data and the underpinnings of the 'free' internet.
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September 28, 2023
Generative AI
Published by AlikeAudience on September 28, 2023
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Generative AI: The New Innovation Frontier for Digital Advertising

Artificial intelligence could be seen as either an opportunity or a threat to the digital advertising industry. Ad agencies and platforms are rushing to produce computer-generated campaign work. How will it play out?
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