A global food delivery service app company approached AlikeAudience to grow its market share during the pandemic. Since the pandemic has led to a massive increase in food delivery orders, the company wanted to reach not only its target audiences, but also stand out from its competitors by leveraging tactical media campaigns.
How AlikeAudience Helps the Brand Achieves Results
A campaign was launched, with a collaboration between the food delivery app and a global credit card brand. With a joint promotion offering a special discount for new customers using the credit card, the food delivery app set campaign goals of brand awareness and new customer acquisition.
The media campaign was activated on two different major DSP platforms, and our Data Strategists at AlikeAudience leveraged credit card segmentation analysis to identify key audiences who spent heavily on restaurants during the pandemic. At the same time, active online users who were likely to be interested in the service were also targeted.
To effectively measure the campaign performance, AlikeAudience set up control campaigns using third-party data on the designated platforms. Weekly optimization was performed to ensure the campaign was at peak performance.
