How to Run High-Performing Connected TV Advertising Campaigns
Discover what is connected TV advertising, whether it’s right for your brand, and strategies to run a CTV ad campaign that increases return on investment.
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AdTech with AlikeAudience Podcast
The AdTech industry is constantly evolving. With new trends emerging frequently, organizations can’t afford to miss out on what’s happening in the industry. Companies need to explore new and emerging channels to reach the right customers and boost return on ad spend. AlikeAudience, a top 10 data solutions provider in the Asia Pacific, discusses the…
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Understanding and Combating Ad Fraud in CTV Advertising
Discover the types of ad fraud that can occur in the CTV space, and explore strategies to combat fraud and boost the effectiveness of your CTV campaigns.
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APAC Spotlight: CTV Growth Markets and Strategies for APAC Advertisers | Podcast #2
Learn more about the CTV advertising landscape in APAC and discover how marketers can strategize effectively for CTV ad campaigns to boost return on ad spend.
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OTT vs CTV: What to Consider For Effective Advertising
Ever since the onset of the pandemic in 2020, a wave of consumers are flocking towards streaming online videos and abandoning traditional cable TV. In just two years, 28% of global consumers are watching more live video content and 63% of their time is spent on streaming online, much more than cable, broadcast or satellite….
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What is CTV Advertising and How Does It Benefit Advertisers
Find out what is CTV advertising and how it benefits marketers and advertisers, and discover the strategies to leverage CTV for campaign effectiveness.
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CTV for Advertisers: Fraud, Attribution, and Strategies | Podcast #1
AlikeAudience, a global leader in audience segmentation from mobile and transaction data, discusses the latest AdTech trends and insights with advertising executives, marketers, and leading agencies in a series of informational and engaging interviews.
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Why Demographic Segmentation Should Be Your Go-to Audience Segmentation Tactic for Ad Campaigns
Learn more about what demographic segmentation is and how marketers and agencies can use demographic data for their advertising campaigns.
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Use Behavioral Segmentation to Boost Your Programmatic Ad Campaign
Contents What is behavioral segmentation? Why is behavioral segmentation useful to marketers and agencies? How does AlikeAudience acquire behavioral segments? How does behavioral segmentation help programmatic advertising? Conclusion What is Behavioral Segmentation? Behavioral segmentation, or behavioral targeting, is a type of audience segmentation. It is the method of understanding customers by analyzing the actions they…
