November 11, 2025
Published by AlikeAudience on November 11, 2025
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The Advertiser’s First-Party Data Pyramid: From Scarce Seeds to Scalable Signals

Most brands overlook the true power of first-party data—campaign impression logs. Unlocking this untapped layer transforms passive data into actionable intelligence, driving smarter audience strategies and competitive marketing advantage.
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October 28, 2025
Published by AlikeAudience on October 28, 2025
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How Mobile Platforms and AI Will Create a Super Connected Ad Experience

Mobile advertising is set to be revolutionized again after a decade of explosive growth in the app space. AI will enhance traditional machine learning tools to provide even more accuracy in ad targeting and data optimization.
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October 3, 2025
Published by AlikeAudience on October 3, 2025
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Take Your Campaigns to the Next Level with Location Intelligence

Unlock the power of daily refreshed, brand-specific location intelligence. Discover how real world visitation insights can help advertisers drive smarter and more personalized campaigns.
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July 31, 2025
Auto Audience Targeting
Published by AlikeAudience on July 31, 2025
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Automotive Brands in the Competitive U.S. Market Embrace Precision Advertising

As digital platforms increase the choice of cars to buy, automotive brands must fuse customer behavioral data with smart targeting solutions to reach their target audiences. And then the media and creative must sell the benefits of the car to shoppers that spend hours making their final decision.
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