AlikeAudience, Author at AlikeAudience

December 9, 2025

Published by AlikeAudience on December 9, 2025

Categories

Programmatic Advertising

US Digital Advertising Market Growth Aims for Stable Growth in 2026

After strong spurts of adspend growth in 2025, the first quarter of 2026 will be a bit softer, as advertisers re-assess their strategies. New AI ad technology, the ongoing rise of retail media, and new innovations could auger for a stronger year overall.

November 11, 2025

Published by AlikeAudience on November 11, 2025

Categories

Programmatic Advertising

The Advertiser’s First-Party Data Pyramid: From Scarce Seeds to Scalable Signals

Most brands overlook the true power of first-party data—campaign impression logs. Unlocking this untapped layer transforms passive data into actionable intelligence, driving smarter audience strategies and competitive marketing advantage.

October 28, 2025

Published by AlikeAudience on October 28, 2025

Categories

Programmatic Advertising

How Mobile Platforms and AI Will Create a Super Connected Ad Experience

Mobile advertising is set to be revolutionized again after a decade of explosive growth in the app space. AI will enhance traditional machine learning tools to provide even more accuracy in ad targeting and data optimization.

October 3, 2025

Published by AlikeAudience on October 3, 2025

Categories

Audience Segmentation

Take Your Campaigns to the Next Level with Location Intelligence

Unlock the power of daily refreshed, brand-specific location intelligence. Discover how real world visitation insights can help advertisers drive smarter and more personalized campaigns.

July 31, 2025

Published by AlikeAudience on July 31, 2025

Categories

Programmatic Advertising

Automotive Brands in the Competitive U.S. Market Embrace Precision Advertising

As digital platforms increase the choice of cars to buy, automotive brands must fuse customer behavioral data with smart targeting solutions to reach their target audiences. And then the media and creative must sell the benefits of the car to shoppers that spend hours making their final decision.