December 9, 2025
After strong spurts of adspend growth in 2025, the first quarter of 2026 will be a bit softer, as advertisers re-assess their strategies. New AI ad technology, the ongoing rise of retail media, and new innovations could auger for a stronger year overall.
November 11, 2025
Most brands overlook the true power of first-party data—campaign impression logs. Unlocking this untapped layer transforms passive data into actionable intelligence, driving smarter audience strategies and competitive marketing advantage.
October 28, 2025
Mobile advertising is set to be revolutionized again after a decade of explosive growth in the app space. AI will enhance traditional machine learning tools to provide even more accuracy in ad targeting and data optimization.
October 3, 2025
Unlock the power of daily refreshed, brand-specific location intelligence. Discover how real world visitation insights can help advertisers drive smarter and more personalized campaigns.
July 31, 2025
As digital platforms increase the choice of cars to buy, automotive brands must fuse customer behavioral data with smart targeting solutions to reach their target audiences. And then the media and creative must sell the benefits of the car to shoppers that spend hours making their final decision.
June 12, 2025
Google is facing a possible court-enforced sale of its ad manager and publisher ad server products, signaling a possible upheaval of the online ad exchange market. The next phase is a remedies hearing in September.