Blog

03/13/2026 AlikeAudience

AI Enters the Mainstream of AdTech, Brands and Agencies Seek to Prove Their Value

The digital advertising industry demands fast analysis of mountains of data, creative modelling tools, and more streamlined campaign management.

02/10/2026 AlikeAudience

How AI-Driven Data Is Changing Political Audience Strategies

Political advertising has evolved dramatically over the past decade.

02/07/2026 AlikeAudience

Take Your Campaigns to the Next Level with Location Intelligence

In today’s hyper-connected world, the consumer journey is evolving at lightning speed.

Precision Targeting

07/31/2025 AlikeAudience

Automotive Brands in the Competitive U.S. Market Embrace Precision Advertising

As digital platforms increase the choice of cars to buy, automotive brands must fuse customer behavioral data with smart targeting solutions to reach their target audiences.

AdTech News

06/12/2025 AlikeAudience

The AdTech Trial of the Century is Set to Reach Its Next Phase in September

Google is facing a possible court-enforced sale of its ad manager and publisher ad server products, signaling a possible upheaval of the online ad exchange market.

Curation

05/15/2025 AlikeAudience

The Curation Movement in AdTech: Will It Become A Mainstay of Programmatic?

Curation in digital advertising promises to give advertisers high-quality ad impressions and access to the best-performing inventory.