July 10, 2024
Published by AlikeAudience on July 10, 2024
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Ad Market Nudges $1 Trillion as CTV, Retail Media Power And Start To Converge

Advertising is set for a trillion dollar take this year with CTV and retail media powering growth. Digital out-of-home’s share of marketer budgets also continues to climb. All three channels are starting to overlap – with dealmaking a-plenty.
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May 29, 2024
Published by AlikeAudience on May 29, 2024
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Netflix Gets Serious About CTV Ads But Wavemaker Chief Thinks Amazon Has All Bases Covered

Netflix is taking its adtech in-house and gearing up for serious ad growth. Disney planning to slash linear TV investment as it goes all in on ad streaming. But Amazon is connecting all the dots media buyers need.
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November 28, 2023
Published by AlikeAudience on November 28, 2023
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Independent AdTech Majors Eye CTV Pay Dirt – But Will Networks and Streamers Fully Open Up?

Independent adtech providers continue to chisel away at the dominance of the Big Walled Gardens, and streaming TV may provide them with a revenue boost. However, the move to fully decisioned programmatic trading across the broadcast space appears to be some way off.
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October 11, 2023
Published by AlikeAudience on October 11, 2023
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Streaming’s Ad Race: Amazon’s Closed Sales Loop Will Leave Rivals Eating Dust… Unless They Move FAST

Amazon isn't messing about - the internet giant is pushing all Prime subscribers by default onto its streaming ad tier. That heaps pressure on rivals struggling to scale. For the likes of Netflix, the business case for FAST channels just got a lot more compelling.
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September 6, 2023
Published by AlikeAudience on September 6, 2023
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The Rise And Rise Of CTV – And The Problems Being Swept Under The Rug

CTV’s meteoric rise continues. But so do the challenges it poses for brands and advertisers: Measurement is fragmenting, frequency capping fails are wasting budget and some of the biggest players are now having to refund advertisers.
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