July 31, 2025
Auto Audience Targeting
Published by AlikeAudience on July 31, 2025
Categories

Automotive Brands in the Competitive U.S. Market Embrace Precision Advertising

As digital platforms increase the choice of cars to buy, automotive brands must fuse customer behavioral data with smart targeting solutions to reach their target audiences. And then the media and creative must sell the benefits of the car to shoppers that spend hours making their final decision.
Do you like it?1
Read more
May 15, 2025
Published by AlikeAudience on May 15, 2025
Categories

The Curation Movement in AdTech: Will It Become A Mainstay of Programmatic?

Curation in digital advertising promises to give advertisers high-quality ad impressions and access to the best-performing inventory. The current market dynamics show that curation has a strong future, but the winners have yet to be identified.
Do you like it?8
Read more
March 18, 2025
Published by AlikeAudience on March 18, 2025
Categories

Advertising’s Acquisition Mania Goes Full Throttle

The future of advertising is transforming into a scale game for adtech platforms and agencies, who are all aiming for a slice of an expanded digital advertising pie. The acquisition frenzy is set to continue.
Do you like it?8
Read more
December 10, 2024
Published by AlikeAudience on December 10, 2024
Categories

Ad Curation: The Savior of the Open Web Programmatic Trading Market?

Ad Curation is the hot new product in adtech, fueled by a desire to prove to advertisers that spending on the Open Web can deliver performance. How will the curation debate play out?
Do you like it?8
Read more
October 31, 2024
Published by AlikeAudience on October 31, 2024
Categories

The Data Revolution in Advertising

The eventual demise of the Google Chrome third-party cookie will disrupt advertising. The main challenges for advertisers will focus on finding alternatives that enable data collection in a privacy-compliant way.
Do you like it?9
Read more
September 25, 2024
Published by AlikeAudience on September 25, 2024
Categories

AI Takes Over the Backroom of Digital Advertising

Eighteen months since the launch of ChatGPT, there has been a flood of Gen AI tools launched into the market. But hesitancy about the true value of AI is being questioned. However, it's clear the first phase of AI is about finding efficiencies in the engine rooms of digital advertising and marketing production.
Do you like it?8
Read more
123456