June 29, 2023
Attention is emerging as the hot new metric in digital advertising as media buyers seek to better measure the impact of their advertising campaigns. Will it become the industry benchmark for all digital campaigns soon?
May 10, 2023
Tune in to episode 12 of AdTech | AlikeAudience, where Programmatic Ads Trainer Helene Parker, and AlikeAudience Chief Strategy Officer Elice Lau, talk about training new entrants to the programmatic advertising market and staying on top of the fast-moving digital space, with business and technology journalist Duncan Craig.
April 25, 2023
Advertisers and Publishers Can Both Benefit from Smart Mobile Data Monetization Practices
March 15, 2023
New rules and regulations for mobile advertising mean advertisers must work smarter to ensure they reach their desired audiences.
February 28, 2023
As brands, retailers, and programmatic providers rush into retail media advertising, what are the key challenges in the continued growth of this vibrant new sector?
January 20, 2023
The most effective ads are those displayed to interested and ready-to-buy audiences. That is why programmatic ad campaigns succeed with accurate audience data targeting.
December 15, 2022
Third-party data is collected by an entity that doesn’t have a direct relationship with the consumers. Should we drop it or does it still serve a purpose?
December 5, 2022
Customer data in programmatic advertising is vital for ultra-targeted ads that drive the highest ROI. But there are challenges to overcome. Learn how.
November 7, 2022
iOS 14 impact on advertising has upended audience targeting for marketers. Learn how to reach and target audiences at scale in a post-IOS 14 world in this post.