The Data Revolution in Advertising
The eventual demise of the Google Chrome third-party cookie will disrupt advertising. The main challenges for advertisers will focus on finding alternatives that enable data collection in a privacy-compliant way.
-
-
AdTech Leaders See Digital at a Pivot Point
Less than two months into 2024 and the digital advertising market faces transformation, from cookie deprecation, AI, media consolidation, and fragmentation. The big bets are on video streaming, generative AI, and quality media curation. The focus remains firmly on monetizing audiences in the new era of privacy-first advertising.
-
Major Ad Agency Fires Latest Salvo as Ad Holdcos, AdTechs, Vie for Supremacy
Omnicom is the latest of the major ad agency groups to deal itself into retail and commerce media’s high stakes game as Amazon eyes $50 billion slice within months. Meanwhile, Criteo’s plan appears to be paying off.
