A $600 Billion Digital Ad Industry Looks Beyond Google’s Cookie Model
With the announcement that Google is no longer deprecating its Chrome cookies, the digital ad industry is set for another major change once again.
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Temu Proves Advertising Definitely Works as Rivals Feel Fear: Ads Business Next?
Temu’s multibillion dollar ads blitz is paying dividends – and hurting rivals. Whether the cut-price marketplace is actually making any money is questionable. But an ads business launch could change all of that.
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Carbon Crunch: Do ESG Mandates Herald Advertising Supply Chain Consolidation?
The digital ad supply chain is under renewed scrutiny as big advertisers start to direct ad budgets based on publisher carbon footprints. But whether for environmental reasons or simply investment efficiency, some of the people who helped build the programmatic industry think a shakeout is long overdue.
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How Advertisers Should Cope With a Post-Cookie World and The Importance of First-Party Data with LiveRamp Head of SEA, Seow Ping Tan | Podcast #14
Tune in to episode 14 of AdTech | AlikeAudience, where the Head of South East Asia, LiveRamp Seow Ping Tan, and AlikeAudience Co-founder Bosco Lam talk about the importance of using first-party data in a privacy-compliant manner as advertisers transition to a post-cookie world in digital advertising, with business and technology journalist Duncan Craig.
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10 Best Programmatic Advertising Platforms for Digital Marketers [2022]
Selecting a programmatic partner is no easy feat. In this guide, we list out 10 best programmatic advertising platforms in 2022 for your next campaign.
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How Advertisers Win with a Mobile-First Strategy: Guide to Mobile Programmatic Advertising
Mobile programmatic advertising may become the norm in the ad tech industry. Find out where to get mobile-first data and how to apply it across your campaigns.
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What is Brand Safety? 4 Strategies for Advertisers to Protect Their Brand Online
Find out what brand safety means in programmatic advertising, types of online content that can endanger brands, and four strategies to protect your brand.
