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February 6, 2024
Published by
AlikeAudience
on
February 6, 2024
Categories
Retail / E-commerce
What’s Pushing Advertisers Out of the Open Web and Into Retail Media?
The media supply chain has largely kept quiet on the ANA's programmatic transparency report. But grasping the nettle now could avoid billions of dollars moving faster into retail media and the walled gardens.
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