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What is Psychographic Segmentation? Psychographic segmentation, or attitudinal segmentation, is a type of audience segmentation. It includes audience segments created from data about a person’s values, attitudes, interests and personality traits that are used to build a profile of an individual’s attitudes. Attitudes change at a slower pace to behaviors, so they become more stable…
A comprehensive guide to audience segmentation for media buyers, agency planners, and marketers bidding on programmatic advertising on Demand-Side Platforms (DSPs). Contents What is Audience Segmentation? Market Segmentation vs. Audience Segmentation The Five Audience Segmentation Strategies for Success 3.1 Select High Quality, Reputable Data Vendors 3.2 Leverage the Five Segmentation Types 3.3 Determine the Most…
AlikeAudience is pleased to announce our official integration with Unified ID 2.0, the trusted ID solution to deliver relevant advertising while protecting consumer privacy in environments without third-party cookies. What is Unified ID 2.0? Unified ID 2.0 is a new digital identity framework that serves as a connective fabric across the open internet. Initially developed…
The biggest shopping event of the year is less than two months away! According to research by Criteo, 55% of American consumers start thinking about gifts in September. As retailers look to boost their Black Friday sales, it is time for agencies and marketers to plan their Black Friday programmatic advertising strategies. With online shopping…
A global food delivery service app company approached AlikeAudience to grow its market share during the pandemic. Since the pandemic has led to a massive increase in food delivery orders, the company wanted to reach not only its target audiences, but also stand out from its competitors by leveraging tactical media campaigns. How AlikeAudience Helps…
A global hospitality chain needed to drive digital acquisitions through better customer insights in a competitive hospitality landscape. The chain wanted to focus on its resort properties in the Southeast Asia region. How AlikeAudience Helps the Brand Achieves Results Working with AlikeAudience, our Data Strategists uncovered detailed spending insights of target audiences in Australia, New…
Black Yak, a specialist outdoor gear brand, needed to grow its e-commerce channel and increase brand awareness for professional mountaineers. How AlikeAudience Helps the Brand Achieves Results To target this very niche group of audiences, AlikeAudience created a detailed customer persona for Black Yak. Our Data Strategists laser focused onto audience segments with interests in…
What does OTP (On-Target Percentage) mean? OTP, which stands for On-Target Percentage, is a benchmark for digital marketers to measure the percentage of impressions delivered within the target audience out of the total served during the entire campaign. For example, if the on-target percentage is 70% for “Gender–Male”, then that means that 70% of all…
A new health foods company faced the challenge of driving the right consumers to its website. As a small and relatively unknown newcomer in the market, the CPG brand wanted to sell a very niche product—a healthy bread snack—to health-conscious consumers.