Learn how a supply-side platform (SSP) can boost ROI and engage target audiences in brand-safe, premium environments across multiple ad formats and devices.
In the sixth episode of AdTech | AlikeAudience, Founder & Chief Collaboration Officer, Collabor8 Group Pty Ltd, Phil James, Co-founder of AlikeAudience, Ronald Kwok, and Director of The Brand Creatives, Jessica Lam, discuss the relevance of diversity in the field of marketing.
Discover the answer to the question “what is a dsp (demand side platform)” and learn five key features for successful programmatic advertising campaigns.
Find out how the cxm landscape has evolved over the years and how advertisers can use data to understand their customers and deliver exceptional experiences.
In this exclusive episode on Women’s Leadership, the dynamic business leaders Anna Chan and Elice Lau take you through their transformative journey of how they started out as minorities in the male-dominated AdTech industry to how times have now changed with the increased participation of women.
In the fifth episode of AdTech | AlikeAudience, the Managing Partner of PHD Media, Lawrence Lo, CEO and co-founder of AlikeAudience, Bosco Lam, and the Director […]
Discover what is connected TV advertising, whether it's right for your brand, and strategies to run a CTV ad campaign that increases return on investment.