July 31, 2025
As digital platforms increase the choice of cars to buy, automotive brands must fuse customer behavioral data with smart targeting solutions to reach their target audiences. And then the media and creative must sell the benefits of the car to shoppers that spend hours making their final decision.
June 12, 2025
Google is facing a possible court-enforced sale of its ad manager and publisher ad server products, signaling a possible upheaval of the online ad exchange market. The next phase is a remedies hearing in September.
May 15, 2025
Curation in digital advertising promises to give advertisers high-quality ad impressions and access to the best-performing inventory. The current market dynamics show that curation has a strong future, but the winners have yet to be identified.
March 18, 2025
The future of advertising is transforming into a scale game for adtech platforms and agencies, who are all aiming for a slice of an expanded digital advertising pie. The acquisition frenzy is set to continue.
February 20, 2025
Brands are realizing that to get the best return from their media investments, they must collaborate with other players in the digital advertising chain.
December 10, 2024
Ad Curation is the hot new product in adtech, fueled by a desire to prove to advertisers that spending on the Open Web can deliver performance. How will the curation debate play out?
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