December 5, 2021
Contents What is behavioral segmentation? Why is behavioral segmentation useful to marketers and agencies? How does AlikeAudience acquire behavioral segments? How does behavioral segmentation help programmatic […]
December 5, 2021
What is Psychographic Segmentation? Psychographic segmentation, or attitudinal segmentation, is a type of audience segmentation. It includes audience segments created from data about a person's values, […]
December 5, 2021
A comprehensive guide to audience segmentation for media buyers, agency planners, and marketers bidding on programmatic advertising on Demand-Side Platforms (DSPs). Contents What is Audience Segmentation? […]
November 22, 2021
AlikeAudience is pleased to announce our official integration with Unified ID 2.0, the trusted ID solution to deliver relevant advertising while protecting consumer privacy in environments […]
October 21, 2021
The biggest shopping event of the year is less than two months away! According to research by Criteo, 55% of American consumers start thinking about gifts […]
October 8, 2021
A global food delivery service app company approached AlikeAudience to grow its market share during the pandemic. Since the pandemic has led to a massive increase […]
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