A new health foods company faced the challenge of driving the right consumers to its website. As a small and relatively unknown newcomer in the market, the CPG brand wanted to sell a very niche product—a healthy bread snack—to health-conscious consumers.

A challenger bank launched a new, niche sports credit card that rewarded cardholders for sports-related spending and an active lifestyle. The bank sought to drive digital acquisitions of its new product using transaction marketing strategies.