December 27, 2023
Digital advertising in 2024 will be transformed by new privacy rules, AI, new media channels, and the dominance of Big Tech. It will be a rollercoaster year as brands and advertisers seek to deploy technology the right way to optimize media spend.
December 6, 2023
Alternative IDs and alternative cross-media measurement technologies could see a second wave of adoption now that Google insists cookies have one year max.
November 30, 2023
Data Collaboration will take center stage from the mid 2020s as brands seek to unleash the power of their own customer intelligence and work with other data providers and partners that may not immediately appear obvious.
November 28, 2023
Independent adtech providers continue to chisel away at the dominance of the Big Walled Gardens, and streaming TV may provide them with a revenue boost. However, the move to fully decisioned programmatic trading across the broadcast space appears to be some way off.
November 21, 2023
The Google Chrome cookie is on its way out in a year. What technology solutions will replace the age old way of targeting desktop consumers?
November 7, 2023
European data regulators banning Meta from using user data to power its ad business without their explicit consent - and Meta's reaction in launching a subscription service - provides a litmus test for the rest of the ad industry around consent, the value of data and the underpinnings of the 'free' internet.
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