November 1, 2023
The digital ad supply chain is under renewed scrutiny as big advertisers start to direct ad budgets based on publisher carbon footprints. But whether for environmental reasons or simply investment efficiency, some of the people who helped build the programmatic industry think a shakeout is long overdue.
October 23, 2023
Tune in to episode 14 of AdTech | AlikeAudience, where the Head of South East Asia, LiveRamp Seow Ping Tan, and AlikeAudience Co-founder Bosco Lam talk about the importance of using first-party data in a privacy-compliant manner as advertisers transition to a post-cookie world in digital advertising, with business and technology journalist Duncan Craig.
October 11, 2023
Streaming’s Ad Race: Amazon’s Closed Sales Loop Will Leave Rivals Eating Dust… Unless They Move FAST
Amazon isn't messing about - the internet giant is pushing all Prime subscribers by default onto its streaming ad tier. That heaps pressure on rivals struggling to scale. For the likes of Netflix, the business case for FAST channels just got a lot more compelling.
October 6, 2023
Last year the ad industry did its best to talk itself into a recession. It never came – and some of the world’s biggest advertisers have been spending hard. Can they keep it up – and where’s the money headed?
September 28, 2023
Artificial intelligence could be seen as either an opportunity or a threat to the digital advertising industry. Ad agencies and platforms are rushing to produce computer-generated campaign work. How will it play out?
September 6, 2023
CTV’s meteoric rise continues. But so do the challenges it poses for brands and advertisers: Measurement is fragmenting, frequency capping fails are wasting budget and some of the biggest players are now having to refund advertisers.
Drive Better
Business Results Now
We have the expertise, science, and results to help your team stop guessing — and start making smart, data-driven decisions.
Stay competitive with AlikeAudience
Get our biweekly newsletter packed with AdTech news and insights for marketers and agencies
Unsubscribe
Silicon Valley Office
440 N. Wolfe Road, Sunnyvale CA 94085, USA
Hong Kong Office
31 & 32/F, Hysan Place 500 Hennessy Road Hong Kong Island. Hong Kong Tel: +852 6172 7413
© 2018-2023 AlikeAudience (Hong Kong) Limited. All rights reserved.