July 25, 2023
Retail media networks, or RMNs, are changing the global advertising landscape. In the US, retailers are eating TV ad dollars and taking a big bite out of search – and both analysts and the highest spending advertisers expect that trend to accelerate. Here’s where the market is headed next.
June 29, 2023
Attention is emerging as the hot new metric in digital advertising as media buyers seek to better measure the impact of their advertising campaigns. Will it become the industry benchmark for all digital campaigns soon?
May 23, 2023
Asia is booming in mobile user growth and exporting innovation to the rest of the world, and leading adoption in mobile gaming and utility app usage. What are the features of the Asian mobile consumer and apps market?
May 10, 2023
Tune in to episode 12 of AdTech | AlikeAudience, where Programmatic Ads Trainer Helene Parker, and AlikeAudience Chief Strategy Officer Elice Lau, talk about training new entrants to the programmatic advertising market and staying on top of the fast-moving digital space, with business and technology journalist Duncan Craig.
April 25, 2023
Advertisers and Publishers Can Both Benefit from Smart Mobile Data Monetization Practices
March 15, 2023
New rules and regulations for mobile advertising mean advertisers must work smarter to ensure they reach their desired audiences.
Drive Better
Business Results Now
We have the expertise, science, and results to help your team stop guessing — and start making smart, data-driven decisions.
Stay competitive with AlikeAudience
Get our biweekly newsletter packed with AdTech news and insights for marketers and agencies
Unsubscribe
Silicon Valley Office
440 N. Wolfe Road, Sunnyvale CA 94085, USA
Hong Kong Office
31 & 32/F, Hysan Place 500 Hennessy Road Hong Kong Island. Hong Kong Tel: +852 6172 7413
© 2018-2023 AlikeAudience (Hong Kong) Limited. All rights reserved.