October 6, 2023
Last year the ad industry did its best to talk itself into a recession. It never came – and some of the world’s biggest advertisers have been spending hard. Can they keep it up – and where’s the money headed?
September 28, 2023
Artificial intelligence could be seen as either an opportunity or a threat to the digital advertising industry. Ad agencies and platforms are rushing to produce computer-generated campaign work. How will it play out?
September 6, 2023
CTV’s meteoric rise continues. But so do the challenges it poses for brands and advertisers: Measurement is fragmenting, frequency capping fails are wasting budget and some of the biggest players are now having to refund advertisers.
August 30, 2023
As marketers, publishers, platforms and the adtech supply chain grapple with fragmenting global data privacy regulations, brands are piling into loyalty programs, both for first-party permissioned data and potentially fat media.
August 18, 2023
Data clean rooms have burst onto the scene and quickly created a new industry focused on data protection and collaboration. What should advertisers think about when creating a data clean room?
August 8, 2023
Mobile commerce continues to grow even as the overall e-commerce boom dips closer to the pre-pandemic mean. Retailers and platforms are vying for a bigger slice of a trillion dollar-plus market and publishers are eyeing the prize. But while Amazon has cornered product search, some predict that product discovery will be the new commerce battleground.